MEZCO
2024.
Art Director/Designer.
A new Mexican food brand to hit the market, our team was tasked by Mezco to develop an integrated marketing campaign to position the brand and its products as the perfect date night meal for cuisine-curious couples.
Here’s what we came up with.
Tags: #design #artdirection #brandactivations
Designed in Adobe Photoshop.
The Mezco food truck travels throughout the U.S., making appearances at events such as music festivals and state fairs offering a chance to taste samples of the products.
THE FOOD TRUCK
AUDIO ADVERTISEMENT
Voice and copywriting by Eleanor Snee.
In-STORE DISPLAYS
Display advertisements appear at supermarkets, guiding customers toward the products and increasing brand awareness.
Images of Mezco products and dishes that can be made with Mezco painted as street art exhibit throughout major cities in the U.S., catching the attention of many.
MURAL ACTIVATIONS
THE TAGLINE.
So, we came up with “We bring the flavor, you bring the…” as our campaign tagline. This versatile tagline allows the consumer to see and envision the endless possibilities to be discovered with the brand’s products because Mezco brings the flavor without the frills.